Archive for the ‘Alpine Guru’ Category

From Russia to Ski

Saturday, November 12th, 2011

Recently we had a thought…

Russia’s penchant for skiing is, as you would expect, currently experiencing rapid growth. With the winter Olympics in Sochi 2014 it seems that Russia and many neighbouring countries are undergoing a winter sports renaissance. With these countries’ economies growing at the same rate as their adoration for winter holidays, well it makes quite a package.

Sochi, Russia - host to the 2014 Winter Olympics

A few weeks ago we started thinking about how and where to spread Alpine Guru’s wings further afield. The obvious market which sprung to mind was – yes you’ve guessed it, Russia. With over 300 million people who love to travel, play host and an ever-growing desire for the finer things in life, the country and its people are a perfect match for Alpine Guru.

Red Square, St Basils at night

So, the following day we started to build our Russian website which we released just over a week ago.

Initially we’re focusing on the high end of the market and over the next year we will translate the content for a significant percentage of our chalet portfolio into Russian.

We will also be visiting Russia, Eastern Europe and Central Asia to discover the best winter sports locations and places to stay in this part of the world. This will give us an opportunity to grow this portion of our business and ski in some really deep snow at the same time, which is always an important key decision making factor.

If you’re a Russian speaker please take a look at the website and let us know what you think. Or even better, book a holiday with us.

Dougie Crawford at the Team GB Kaunertal Ski Camp

Friday, June 25th, 2010

The drive to Kaunertal
We flew out from Gatwick to Munich on a very early flight, arriving in the baking sun. We had a very hot van ride (no air con in the van) to the Kaunertal glacier, where conditions were perfect, according to the other teams who had skied that day. We had a few hours rest and then headed to the volleyball court for a game, some core and some stretching before dinner and early bed. It was going to be a week of early rises (5 am) so sleep was going to be precious!

The first day conditions were good, the snow was a little soft but the weather was good. We started with a lot of drills to try to get our basic position solid before doing some good free skiing. As the day went on, however, the skies became darker and the clouds came in, bringing rain and snow, which stayed with us for the rest of the camp!

Heading up the T-bar

The following days we spent a lot of time doing more drills and skiing tight GS courses over the rolls on quite a flat piste, hopefully forcing us into a good ski position and giving us some feeling back on the skis. We also did a little super-g (on one of the better weather days) and some pro slalom (slalom distance course with GS gates) as well as some highly competitive dual slalom!

It was a pretty tough week with a very high volume of runs and poor visibility almost the whole time but very productive and it gave us all a good chance to make some basic changes which hopefully I can cement into my skiing on the next camp in July. Until then we have a 4 week fitness block to get our strength and endurance levels up, but first fitness testing.