Recently we had a thought…
Russia’s penchant for skiing is, as you would expect, currently experiencing rapid growth. With the winter Olympics in Sochi 2014 it seems that Russia and many neighbouring countries are undergoing a winter sports renaissance. With these countries’ economies growing at the same rate as their adoration for winter holidays, well it makes quite a package.
A few weeks ago we started thinking about how and where to spread Alpine Guru’s wings further afield. The obvious market which sprung to mind was – yes you’ve guessed it, Russia. With over 300 million people who love to travel, play host and an ever-growing desire for the finer things in life, the country and its people are a perfect match for Alpine Guru.
So, the following day we started to build our Russian website which we released just over a week ago.
Initially we’re focusing on the high end of the market and over the next year we will translate the content for a significant percentage of our chalet portfolio into Russian.
We will also be visiting Russia, Eastern Europe and Central Asia to discover the best winter sports locations and places to stay in this part of the world. This will give us an opportunity to grow this portion of our business and ski in some really deep snow at the same time, which is always an important key decision making factor.
If you’re a Russian speaker please take a look at the website and let us know what you think. Or even better, book a holiday with us.